The business of doing business in SE Asia requires a sound strategy-, marketing- and business- plan. Doing business in SE Asia is extraordinary. At times the challenges can be immense, but so too the rewards. SE Asia is dynamic, entrepreneurial and, lately, fully entitled to claim its place on the world stage as one of the principal drivers of global economic and business growth. There is nothing than can compare with the excitement of concluding a successful transaction in any one of the market here. One deal leads to another. Relationships accumulate layer upon layer of trust, network and knowledge.